"People may not remember what you did or what you said,
but they will always remember how you made them feel,"
said someone (before everyone remembered the time Maya Angelou said it).
CONTENT WITH YOUR CONTENT?
First impressions are everything - we've heard that a million times - but we don't always understand how much of that comes from what lies beneath the surface.
Most of us are unaware of the subtle details we convey to others. We make false assumptions about how well we communicate. We recreate the same misunderstanding over and over. We leave out what matters most. We dig ourselves straight into a hole and forge ahead, totally blind to our role in it all.
The impact you want to make will depend upon whether or not you delve deeper. This requires much more than putting together nice images and some words to describe who you are and what you do. It requires making an authentic connection - sharing something meaningful and relatable - something that resonates with people. Your story.
Expressed in precisely the right way, and delivered via the ideal medium for your audience, your unique story will make an impression that alters perception and incites action, and that is what high-impact communication is all about.
EFExTs BELIEVES IN THE POWER OF ONE
You may feel like a tiny drop inside of a well-oiled machine, but the influence you can have with even one other person, has the potential to travel far beyond your reach.
Right now, you may be riding in the space between the striving solopreneur and the thriving entrepreneurs. You may be a Main Street mom-n-pop shop or a work-from-home mom and pop. You may be someone with the vision of an artist, or one who shares in the musings of the philosophers. Above all, you want to make a difference.
Everything you do or don't do affects the world around us.
Our mission is about the power of everyday people.
Our story is about the change-maker in you.